Branding Person, Place Maker, Marketeer, Designer, Social Entrepreneur, International Speaker, Photographer, Writer, Cyclist but sadly not able to juggle!

The Good Company is Chris Sands. Why the name Good Company then? Because over the years, he’s worked with some incredibly talented people (photographers, copywriters, web tech people, illustrators and more), most who have become friends. So there is a big pool of great people on tap for any project, all who are at the top of their game, and just as important, are lovely people. It makes a project go very smoothly, and makes it good for everyone. You will be in Good Company.

Chris Sands is a branding expert, who, in his 20 year career, has worked with everything from arts organisations to local government, the music business to regional parks, from big corporate organisations to community-led projects.

He’s perhaps best known for starting Totally Locally, a free, open source marketing kit for towns to help keep the independent high streets of the UK (and now the world!) alive and thriving.  Totally Locally has been taken up by over 50 towns in the UK and many across the world have joined in from Australia & New Zealand to France, Ireland, Italy and more. Many towns reported huge changes in the shopping habits and businesses collaborating; creating strong local economies.

In 2015 Chris received an Honorary Doctorate from Staffordshire University for his work helping in the grass-roots led regeneration of towns across the world.

Chris has spoken at many events and conferences, including in Australia, France & New Zealand, where he often speaks on local distinctiveness, engaging communities, branding & ‘just doing it!’.

He often travels to Australia to work with Regional Development Australia, where his project ‘Extraordinairy, Everyday Barossa’, a campaign celebrating the real people who live & work in the Barossa Valley region of South Australia, won the Best Marketing & Promotional Campaign 2016 (Economic Development Australia) for the whole of the country, despite being done on an I-phone, a bike and a compact camera!

He’s happiest in the outdoors, on his mountain bike or walking.

(photos by Sarah Mason)


Full brands and campaigns for: The Piece Hall – Halifax, Barnsley College, The Sandstone Ridge, Cheshire, Halifax Borough Market, Regional Development Australia, The South Pennines (place branding project), Totally Locally (founder), Stockton Riverside College, Community Foundation for Calderdale, NETA Training, Craggies Farm Shop, Halifax Comedy Festival, Leeds City Council, Breast Cancer Haven, Warner Music, Chrysalis Music, South Asian Arts, Calderdale Council, Calderdale College, William Hill, Sir Cliff Ricard(!), Phoenix Dance Theatre and much, much more.


Totally Locally.  Valley of Lights.  Watermark Fund.  Totally Socially.  TownStock.

Chris has worked with many many towns on projects to help build resilient local economies, including creating specialist markets, social spaces, pop up shops, events, effective working groups and just getting people to go and do stuff for where they live.


Cumbria University – (Talk Creating strong Local Economies by Collaboration).

NABMA (National Association of British Markets) Annual Conference 2016 – Birmingham (Talk – How to create markets that have a positive impact on local economies)

Locality Annual Conference  Cardiff (Talk ‘How to save your High Street – Let people get on with it!’)

Place Leaders Association Asia Pacific Adelaide, South Australia (Talk  You Are the ‘They’ in ‘They should do something about that’)

Totally Socially – Scarborough  (Talk ‘Without the Aid of a Net!) -“ a workshop on big ideas, engaging communities, Totally Locally, Town regeneration, and anything the audience asked for on the day. Crazy but fun! Followed by getting people to tackle a real problem.

Planning Institute of Australia, Adelaide, Australia (Talk How to Engage Communities through brand)

SeeAhead  various Talk ‘Don’t be Beige!’ How branding can transform your business and Social Enterprise

Main Street Australia Conference – Melbourne, Australia (Talk  ‘Transforming towns and main streets’)

Adelaide Festival of Ideas – Barossa, South Australia (Talk ‘ What do you want to do? – No permission needed’)

TownStock Halifax UK – Totally Locally Town Kit launch

Digital High Street Conference – Halifax (Talk – How to Engage Communities)

Calderdale College – (Talk – All About The Brand- how branding can change an organisation).

Town Talks including:
UK , Chorley, Manchester, Grimsby, Leek, Scarborough, Crickhowell, Haye on Wye, Stone, Hebden Bridge, Helebsburgh,

Australia – Nooriupta, Anguston, Kapunda Barossa Farmers Market, Fleuria Peninsula, and loads more.

France – Villaine de Juhel


BBC 1 – News – Vibrant High Streets

BBC Radio 4 World at One – High Street Regeneration

Daily Express (Britain’s best High Street)
How to Save Our Town Centres Julian Dobson
BBC1, ITV, The Guardian, BBC Radio Leeds for Valley of Lights (including Live broadcast)

Yorkshire Post ‘Totally Locally  – Yorkshire’s Home Grown revolution.

The Shops that have won their own Store Wars


One More Hill – a book on Cycling culture in the South Pennines, which you can read about on here.