Branding The South Pennines

I live in the wild, beautiful, rugged place that is The South Pennines. Home of The Brontes, the CoOperative Movement, over 40 micro Breweries, hundreds of miles of bridleways and footpaths, artists, makers and people who generally like to take life by the scruff of the neck. It’s a place that until recently didn’t have a name – more “That bit in between The Yorkshire Dales & The Peak District”. But it really is unique. And the people here really are something else! Feisty, no nonsense and often a bit eccentric.

Pennine Prospects were charged with bringing the area to the public’s interest, to give it a place name, identify its uniqueness, and create a brand, website and material to support this. And I was asked to work with them.

I worked alongside artist Angela Smyth to create the brand, which went across festivals, brochures, posters, display boards in fact everything that came from the project. The centre of the whole project came from Angela’s huge 10ft map she painted of the area, which now resides as a ceramic wall in Hebden Bridge, with smaller versions dotted across the area.



Elements Undertaken:

Branding, design, website, photography, illustration, copywriting, event coordination. 


To launch The South Pennines Walk & Ride Festival (a big part of the Pennine Prospects brand) we even put together an event as part of the work I did on The South Pennines Walk & Ride Festival – The Great Pie Tweed Race. The idea was to get more people on bikes in the area. It started small and ran 4 times, with even a night time Christmas version. Each time it got bigger until there were around 80 riders taking part.


This was the first time we did it. A whole amazing event which cost £35 to put on – and a lot of volunteers. We then covered it through the #30daysofbiking project, which got the whole project a worldwide audience. Priceless.