South Pennines Place Branding

Branding The South Pennines


I live in the wild, beautiful, rugged place that is The South Pennines. Home of The Brontes, the CoOperative Movement, over 40 micro Breweries, hundreds of miles of bridleways and footpaths, artists, makers and people who generally like to take life by the scruff of the neck. It’s a place that until recently didn’t have a name – more “That bit in between The Yorkshire Dales & The Peak District”. But it really is unique. And the people here really are something else! Feisty, no nonsense and often a bit eccentric.

Pennine Prospects was commissioned to bring the area to the public’s interest, to give it a place name, identify its uniqueness, and create a brand, website and material to support this. And I was asked to work with them.

I worked alongside artist Angela Smyth to create the brand, which went across festivals, brochures, posters, display boards in fact everything that came from the project. The centre of the whole project came from Angela’s huge  10ft map she painted of the area, which now resides as a ceramic wall in Hebden Bridge, with smaller versions dotted across the area.



It was an absolute pleasure to work on this project, to promote an area I love.

Website is here>>

You can see a lot of the work we did there.



Fold out South Pennines Map & Guide







Fold out brochure

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Display Boards (huge!)


Signage for Tourist Information Centre


Canal side Display Boards


Square Badges

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Me and some friends even put together an event as part of the work I did on The South Pennines Walk & Ride Festival – The Great Pie Tweed Race. The idea was to get more people on bikes in the area. It started small and ran 4 times, with even a night time Christmas version. Each time it got bigger until there were around 80 riders taking part.


This was the first time we did it. A whole amazing event which cost £35 to put on – and a lot of volunteers. Priceless.